Indie Artists & Record Labels

Here are just a few examples of Indie Artists that the group can consider for inspiration towards our own music video

Florence and the Machine

It's clear to see that I enjoy Florence and the Machine's music.
Record Label: Republic and Universal Republic (USA)
They first started out with an independent record label but as they became more popular they are now part of a huge success, with Republic Records also signing with artists like The Weeknd, Amy Winehouse, Lorde and more
Last Album: How Big, How Blue, How Beautiful.
Over the years their fans have grown and their music can be targeted for any social group.


Mumford and Sons

Record Label: Island
Island are a branch off of Republic. However, with Island, Indie artists in particular are the likes of Ben Howard, Hozier, Catfish and the Bottlemen and even Bon Jovi!
With that, they have made their own live promotion company, a record label; Gentlemen on the Road, which obviously, they are signed to.
Last Album: Wilder Minds
Like Florence and the Machine, their fans have escalated and more of the older demographic are enjoying their soft, lyrical music.

Saint Raymond

Record Label: Asylum Records (USA), but originally started out as one of Gabrielle Aplin's first signing on her record label (Never Fade Records)
Asylum Records are a smaller record company unlike Republic but still hold to some artists that everyone knows. The likes of Ed Sheeran, Charli XCX and Nelly Furtado.
Last Album: Young Blood (debut)
The fans are more underground as Saint Raymond has only been around for 3 years, reaching a more younger, youth demographic as he was lucky enough to support high profile artists like HAIM and Ed Sheeran on their own respective tours

Indie Artists

Examples of artists using a variety of performance or narrative that fit the conventions of an indie music video

Genre Research Project

Today we have started researching as a group what genre we wanted to do for A2 Media.

As a group, we decided that our genre would be INDIE.
It was a popular vote as the majority of us listen to this music and I find that the lyrics in the majority of indie songs are so exposed and can have a meaning about specific events in their own life or even effect the fans and how they interpret the lyrics.

As all of us listen to this genre of music it will be easier for us to find a sign that can fit our idea of a video. Whether that is narrative or performance.

Here are some Indie genre artists and their videos that show either performance and narrative.

Performance

Narrative

Mark Scheme

A2 Media Studies Blog Checklist by jfoster10

Glastonbury 2016

Ahh the time has come and gone for THE best music festival the UK has to offer.
Venturing out of the traditional music Glastonbury is known for but is now starting to bring us more pop and dance artists and even Adele!!

I mean, just look at this lineup!

You're welcome 

3 Favourite ECS Music Videos

1) 2016

I really liked this one because the story behind it, really represents what is happening right now for women. Also, their variety of shots and the song really match the whole narrative.

2) 2015
The use of projections and the other shots over the main focus shot is really clever and really reflects the song and it was quite good to see a school project to use a shots with a band, a common convention for a music video.

3) 2014

The scenes in the bedroom with the hospital gown were my favourite shots because the way it was edited in time with the beat of the music really captured the performance and is a good example for inspiration on whether to do a performance or narrative.